Video
Co-op Branded Anthem
This video was created to tell the story of the co-op in very simple terms. The co-op is a community-owned grocery store that cares deeply about building relationships with local farmers and vendors, creating a store experience that is welcoming to everyone, and ensuring that our communities have access to the best food.
Co-op’s Own™
Co-op’s Own™ is the co-op’s promise for clean, fresh food made in-house. And it starts with the ingredients, selected the way you would if you were making it in your own kitchen. Co-op’s Own™ is food you can feel good about—that nourishes your body and protects the planet. Oh…and did we mention it’s delicious?
Local Profile Video Campaign
At the core of the co-op’s mission is our local farmers and producers. We are proud of our relationships with over 500 farmers and delighted to share their stories through a series of videos.
Driftless Organics
This video tells the story of Driftless Organics, located on the ridge between the Kickapoo and Mississippi River Valleys in the heart of the Driftless Region of Wisconsin. Driftless Organics organically farms about 60 acres of vegetables. Narrated by the farmer, the video gives you a glimpse into a morning on a farm in peak harvest season. The early morning sunrise and sounds of insects make you feel like you are right there in the fields. One can’t help but feel a deep gratitude for our local farmers.
B&E’s Trees
At the end of a long dirt road outside the village of Newry, in the heart of the Driftless Region of Wisconsin, B&E's Trees preserves 64 acres of woodland through the harvest of maple syrup. The aerial drone shots give one a sense of the intricacies of the syruping business and awe in the beauty of the woods. The story of B&E isn’t just about their amazing maple syrup, but also about how much they care about the integrity of the land, and the preservation for years to come. It’s a beautiful story - and will leave you dreaming about a visit to the sugar shack!
Hoch Orchard
Hoch Orchard and Gardens is located on the ridge in southeastern Minnesota, near the Mississippi River. The farm is fully diversified, organic, and biodynamic. While their primary crop is apples, they also grow sweet cherries, peaches, apricots, plums, strawberries, and raspberries. Hoch’s focus on keeping the farm one identity is a huge benefit for co-op shoppers in the quality of product they are purchasing. It’s also one of the biggest challenges for local organic farmers - and one that our shoppers don’t normally hear much about or see with their own eyes.
Bare Honey
Bare Honey, from Maplewood, Minnesota, shares the co-op’s commitment to both local food and the triple bottom line - environmental sustainability, social sustainability and economic sustainability. Watching the beekeeper in action one better understands the art of taking care of bees and the urgent need to also take care of the bee population. The narrator talks about the desire for more connection with local farmers and producers - and this video certainly bridges that gap.